I’m Ale. A product designer focusing on growth and experimentation. Based in Perú.
I’ve been working in design for 3 years now, starting as a web designer for agencies and entrepreneurs, and currently working as a Product Designer at Centro de Innovación BCP.
always down for coffee!
experience →
Centro de InnovaCXión by BCP
Product Designer Advanced / Jan 2024 – Today
- Building digital products for innovation in an agile environment.
- User testing, experimentation, research, and business innovation.
RIMAC Seguros y Reaseguros
Product Designer / Nov. 2020- Jan 2024
- Shipped web and app sales flows.
- Built digital products from the research and investigation phase, collaborating with my team.
- Worked closely with the product team making sure the products contribute to our business metrics.
- Worked with design systems and took part in building and contributing to them.
Innova Web – Digital Agency
Digital designer / 2019 – May 2020
- Shipped websites for entrepreneurs.
- Digital marketing.
Consulting Work
UI/UX consultant to entrepreneurs / 2018 – 2019
aside from design →
When I’m not building things, I enjoy reading, illustrating, watching video essays and playing videogames.
Also, I take blurry photos.
what I’m listening to
Chloe x Halle, Frederic, Lacrimosa and Prince.
last game I played
I gave Florence a chance and loved it.
what I’m watching
Rewatched Memories of Murder, as good as always.